Small business owners have some interesting choices to make when Groupon (or one of its many clones) calls. Here are some useful articles, blog posts, and research papers to help you think through the decision of whether to do a deal and, if so, what type of deal to choose.
- Groupon Works for Business — Groupon
- What to Expect When Taking the Group-Buying Plunge — The Globe and Mail
- Groupon Saved My Business — NBC
- Groupon’s Success Disaster — Redfin Blog
- Doing the Math on a Groupon Deal — New York Times
- To Groupon or Not to Groupon: The Profitability of Deep Discounts — Harvard Business School
- Is Groupon Good for Retailers — Harvard Business School
- How Effective Are Groupon Promotions for Businesses — Rice University
- Groupon in Retrospect — Posies Bakery and Cafe
- Burned by Daily-Deal Craze, Small Businesses Get Savvy — Wall Street Journal
- Wise for Some Restaurants, Coupons Are a Drain at Others — New York Times
Another very important consideration is how to measure the success of a daily deal. Measurement is close to our hearts, and we have a post in the works to help you sort things out.